Swiftspace may be the best-kept secret in mobile workspace furnishing. Following significant product line expansions over the past few years, this mover and shaker has grown from a single line to over a dozen and is making new waves by introducing a new branding direction and revitalized website.
“We’ve always been focused on innovating workspace products that are mobile, that can adapt quickly to change – easily and quickly. In the new age of changing occupancy dynamics in the workplace, the need to add mobile-based furniture has never been higher,” says Rob Way, CEO of Swiftspace.
Swiftspace is living their brand by implementing change in everything they’re doing. “If I had to simplify what we stand for using one word, it would be, change,” says Way, “We were the first company to put mobility at our core when we started Swiftspace. Our customers are delighted when they see how our products can be set up, taken down, moved, and set up again – all in just minutes, with no tools. There are no loose parts and no punch list. And our products fold up using minimal storage space. Best of all, our Designer partners tell us that Swiftspace is modern, functional and attractive.”
Swiftspace has launched its new brand campaign using the chameleon as its key visual – a meaningful metaphor for the Swiftspace brand. A completely re-vamped website was also unveiled (swiftspaceinc.com). Rob Way explained about the new website, “Customers and Designers can immerse themselves in the planning process by viewing product lines in their choice of materials and colors, just by clicking their mouse in the Virtual Design Centre, which presents product in a virtually-staged office environment. We also added new tools to help Designers be more productive in planning workspaces with Swiftspace products.”
Rob Way said that they’ve invested significant time with customers and design partners to collect ongoing feedback to optimize the Swiftspace product line. “Swiftspace helps organizations remain ahead of disruption and build future-proofed projects that look great,” said Joe Ogno who is responsible for furniture and workplace strategy for Jason Office Products. Susan Lord, Dealer Principal at SLM Group says, “Swiftspace continues to evolve and make workplace furniture with flexibility, mobility, and great design options.”
The company claims that there is no other company like Swiftspace in the workplace furnishings industry that fulfills the need for providing workspace professionals the ability to set up, move, take down and store workspaces in minutes versus hours, without tools, and completely DIY.
When asked what the vision is for Swiftspace, Rob Way answered, “It’s not enough to embrace change. Our goal is to help our customers master it.”